Sick And Tired Of Doing Ceramics The Old Way? Read This

Business Awards: Valentine Clays to create ceramics centre on the coronary heart of the Potteries

Clay producer Valentine Clays is creating a Ceramics Centre at the coronary heart of the Potteries – to assist promote the importance of clay and ceramics in Stoke-on-Trent.

The circle of relatives-run organisation is launching the initiative – called Loveclay – at its new, £three million contemporary headquarters at the former Diamond Gimson Works, in Fenton.

Loveclay will boast themed workshops, an event and gallery space as well as an exhibition place, proposing the paintings of ceramic artists and potters from the world over.

The plans are a part of the business enterprise’s wider ambition to convert the five-acre site right into a traveller appeal – complete with a sculpture path, café and maker’s studios.

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Sales and marketing director Hannah Ault said: “We need people to love clay as a good deal as we do. We need them to recognize how critical clay and ceramics is to the area, but on the same time we want to offer back to the metropolis through encouraging greater visitors into Stoke-on-Trent.

“We want to help to sell the ceramics enterprise in a positive and contemporary mild and show that it is growing and flourishing.”

As a part of the enterprise’s pledge to champion the ceramics enterprise, earlier this year Valentine Clays took ownership of the distinguished ceramics show off Art in Clay Hatfield – a three-day occasion which pulls loads of ceramic artists from across the UK and Europe.

Hannah and Alan Ault pictured at Valentine Clays
Hannah stated: “Our clients are very important to us. We try and aid them however we are able to and we strive to promote their paintings thru our gallery and exhibition spaces.

“Art in Clay is a massive ceramics exhibition which has been going for walks for over two decades. It is a really critical occasion for people and is the bread and butter for a number of our customers, so whilst we realised that the then organisers of the display desired to retire, we had been very keen to take it on.

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“This year became our first 12 months as organisers and we saw a 30 in step with cent growth in site visitors, so there's large ability for us as well as our clients.”

Now Valentine Clays is coming into The Sentinel Business Awards inside the Small Business of the Year category, backed via Beswicks Legal, and the Growth class backed via Dains.

Over the following 5 years the agency wants to continue to grow and has plans to boom income by 50 in step with cent and increase its workforce to nearly 50 – in addition to stepping up production and product development.

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The firm additionally desires to start work on the subsequent  levels of the improvement in Fenton – the development of two motive-built factories.

Hannah introduced: “This development will revolutionise our enterprise as it will help us to boom production and develop. At the instant we are on the stage wherein we are able to’t make sufficient clay because there is one of these demand for it. It’s a extraordinary location to be in, but it means we're in desperate want of the brand new factories. So we are very excited about the future.”